Big money drives marketing push to bring 'tuner' lifestyle to every part of the country
Of course, there's no real reason to spend $70,000 turning a refined BMW M3 into a rolling boom box. And upholstering a Corvette with shredded money may show a certain lack of taste. But car enthusiasts are finding ways to do this -- and more -- to their vehicles and display them on TV shows such as ''Pimp My Ride" and ''Overhaulin'." Coast-to-coast car shows are another venue: festivals of big wheels, bikinis, and ground-rumbling bass.
Hack your car - The Boston Globe - Boston.com - Business
Of course, there's no real reason to spend $70,000 turning a refined BMW M3 into a rolling boom box. And upholstering a Corvette with shredded money may show a certain lack of taste. But car enthusiasts are finding ways to do this -- and more -- to their vehicles and display them on TV shows such as ''Pimp My Ride" and ''Overhaulin'." Coast-to-coast car shows are another venue: festivals of big wheels, bikinis, and ground-rumbling bass.
Hack your car - The Boston Globe - Boston.com - Business
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