Web Standards vs. Search Friendly Sites: Can You Have Both?:
Eric Meyer was the first speaker. Eric is a Consultant from Complex Spiral Consulting and gave a very informative presentation regarding web standards but did not make any specific ties to search engine optimization. He spoke about how following web standards can reduce page weights which save companies money. He also touched on browser incompatibilities, especially in IE but mentioned that transitional design (using a combination of CSS and table layout) can help to bridge the gap.