Aug 23, 2004

Wired 12.08: The Lost Boys The broadcast networks have been losing audience share for years, thanks to the remote control, TiVo, and all the new channels on cable and satellite. But when Nielsen Media Research announced last fall that young males - the hardest-to-reach and most intensely targeted subset of humans in North America - were watching 12 percent less prime-time network TV than the year before, Madison Avenue went on orange alert.

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