Wired News: Single Post Wins Google Contest Dash's strategy differed greatly from that of the first-round winner, named a month ago, who claimed his victory through the use of backlinking, a technique in which the required words on other people's sites were hyperlinked back to his site.

In contrast, Dash became the overall winner by virtue of a single post on his blog in which he asked his readers to link from their own sites. Countless numbers did and -- after his very late entry assumed the top Google spot shortly after the competition's first round ended -- Dash was never seriously challenged.