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August 20, 2004

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PBS | I, Cringely . Archived Column Google, Finally a Public Company, Faces Huge Challenges, So of Course Bob Tells Them What to Do

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SPRINGFIELD, Ore. -- With another heat wave bearing down on the Pacific Northwest and temperatures expected to reach up to 100 degrees Fahrenheit this coming week, local experts have a few suggestions to maximize the effectiveness of air conditioning systems and beat the heat. Desiree Kesper, an office manager at Marshalls Inc., a heating and air conditioning contractor in Springfield, suggests that people set their thermostats a little higher than usual during a heatwave. She says most thermostats were never meant to keep a home around 70 degrees and will get worn out trying to maintain that temperature. Kesper also said the sun itself can heat up a home quick, and suggested closing blinds to keep the heat out and setting up fans to create airflow. Another thing to consider is insulation. While good insulation keeps heat in during the winter months, it also keeps heat out when the weather gets warm. Derek Bean, the head of the installation department at Marshalls, says while insulatio...

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