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July 16, 2004

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HVAC professionals give advice for keeping home cool during heatwave

SPRINGFIELD, Ore. -- With another heat wave bearing down on the Pacific Northwest and temperatures expected to reach up to 100 degrees Fahrenheit this coming week, local experts have a few suggestions to maximize the effectiveness of air conditioning systems and beat the heat. Desiree Kesper, an office manager at Marshalls Inc., a heating and air conditioning contractor in Springfield, suggests that people set their thermostats a little higher than usual during a heatwave. She says most thermostats were never meant to keep a home around 70 degrees and will get worn out trying to maintain that temperature. Kesper also said the sun itself can heat up a home quick, and suggested closing blinds to keep the heat out and setting up fans to create airflow. Another thing to consider is insulation. While good insulation keeps heat in during the winter months, it also keeps heat out when the weather gets warm. Derek Bean, the head of the installation department at Marshalls, says while insulatio...

Chicago Search Engine Optimization

David A. Utter Staff Writer The basics never go out of style Search engine optimization covers an array of topics, from a decent title tag to the world of viral video and social media connections. It's the basics that matter most. If you spend much time online, there's a good chance you have a greater affinity for technology than the average person . Something new comes along, and you're looking for a reason to give it a try. It's fun, and it could be rewarding too. Lisa Barone looked at the current state of search marketing and SEO, courtesy of Andrew Goodman's assessment of SEO and recent trends. There's a lot of curiosity and love for the latest and greatest ways to attract attention , she noted: Link Chicago Search Engine Optimization

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